SFC retains Connect Partnership Group for commercial partnership sales and development
by Sport Fishing Championship 21 Sep 2023 09:52 PDT
Sport Fishing Championship © Sport Fishing Championship
Sport Fishing Championship (SFC), the governing body of saltwater tournament fishing, has hired Connect Partnership Group to support its commercial partnerships and business development efforts. Connect Partnership Group will work alongside the SFC team to accelerate and scale commercial partnership opportunities.
"We've spent the past two years building what we believe is the fastest growing sports media property in the world," said Mark Neifeld, Commissioner and CEO of Sport Fishing Championship. "With Connect Partnership Group's exceptional track record of attracting lucrative commercial partnerships, we are well-positioned to accelerate our presence with endemic and non-endemic brands looking to align with an audience that data proves is younger and more affluent than Formula One."
Connect Partnership Group is a leading strategic sales and consulting agency that specializes in representing and selling sponsorships, naming rights and other media assets in sports, entertainment and mixed-use real estate environments. Headquartered in Dallas, with offices in New York, Chicago, and Phoenix, Connect Partnership Group has leveraged its 200 years of collective experience to secure more than one billion dollars in partnership income for rights holders across the sports and entertainment industry.
"After just two seasons, SFC has demonstrated that it is poised for big-time growth," said Scott Howard, EVP, Partnership Sales at Connect Partnership Group. "With more people fishing than playing golf and tennis combined, the market size, demographics, and aspirational lifestyle of sportfishing are incredibly attractive. SFC has created an integrated platform that delivers critical mass for blue chip brands that covet owning a dominant share of voice with an innovative new sports league."
SFC's third season will get under way in the spring of 2024.
To learn more about the Sport Fishing Championship, visit sportfishingchampionship.com.